Intention to Purchase Selected Electronic Devices
Personal Electronic Devices for Web Browsing
Smartphones retain their lead as the dominant devise for Internet and social media access, with the personal computer ranking in 2nd place.
Facebook is ranked as the most used social media platform by the majority of the sample, while one in three claims using Instagram. Twitter and LinkedIn follow with smaller penetration figures.
Websites seem to be preferred over applications when it comes to either purchasing or finding information. Applications score higher on entertainment searching rather than general information finding.